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22nd November 2022

ABM – For existing customers or for new logos?

Introduction ABM is a hot topic in the marketing world. It’s an acronym for Account Based Marketing, and it means that instead of trying to find new customers, you focus on the existing ones. That may seem like common sense but it does require some strategic thinking about how we can target those customers better....

15th August 2017

Beware the Insta-fakers in the world of influencer marketing

Influencer marketing — a space that’s largely driven by the currency of social capital — is a booming industry that’s hit the mainstream with the ubiquity of smartphones and social media, reeling in nearly $2 billion in revenue in 2016. The tactic is nothing new, as paid endorsements and product placements have roots dating back well before...

15th August 2017

In a Pinch? Here Are 4 Fast Acting Tactics to Meet Your Growth Goals Every Month

Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then, you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every month. But, exactly how do...

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Learn

3rd August 2017

Learn how I create all my post images (at volume without a designer)

Some free photography resources: Unsplash http://unsplash.com/ Death to the Stock Photo http://join.deathtothestockphoto.com/ New Old Stock http://nos.twnsnd.co/ Superfamous (requires attribution) http://superfamous.com/ Picjumbo http://picjumbo.com/ The Pattern Library http://thepatternlibrary.com/ Gratisography http://www.gratisography.com/ Getrefe http://getrefe.tumblr.com/ IM Free (requires attribution) http://imcreator.com/free Jay Mantri http://jaymantri.com/ Women of color in tech https://www.flickr.com/photos/wocintechchat/ Public Domain Archive http://publicdomainarchive.com/ Magdeleine http://magdeleine.co/ Foodiesfeed http://foodiesfeed.com Picography http://picography.co/ Raumrot http://www.raumrot.com/10/ ISO Republic http://isorepublic.com/ Also, Adobe has a free trial with 10 free images from their stock library. Good...

3rd August 2017

Video: How you can fill your Social Media timeline with great content in just 10mins a day

It’s Friday, so time for a video. Hopefully our previous ones have been really useful, if you haven’t seen those, we’ve re-capped below. This weeks’ topic is very close to my heart. I’m really proud to have some amazing followers that give me high engagement in my social accounts, and that has comes really come...

3rd August 2017

How to speed read articles before you share

To be successful on some social networks you need volume. Fact. If the life of a tweet is only 8 minutes, sending two or three a day just won’t cut it I’m afraid. Of course, you cannot write 10-12 new pieces of content, so what do you do? You curate, right? You get a hot...

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Act

3rd August 2017

2 Min Video Hack on How to Increase your Twitter Engagement

I thought I’d share a nice and easy to consume short tutorial video showing a brilliant free tool. This one is all about how to quickly increase your twitter engagement. Nice and easy and very effective.

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